ZOW – this is the abbreviation for an International Exhibition of Components and Accessories for the Furniture Industry. From its outset in 1995 in Bad Salzuflen (Germany), the exhibition for suppliers to the furniture industry has become the leading event of this industry sector in Germany, Italy, Spain, Russia and China.

In January 2008 SURVEY Marketing + Consulting presented the first ZOW in Istanbul. In October 2009 the second edition took place. Exhibitor and visitor figures increased to appr. 50 % within a year. The Feedback of the trade the public was very well. That´s why ZOW has become the new leading supplier platform for furniture industry and interior design in Turkey, the Black Sea region and the Middle East.