Shifting global balances have caused the Eurasian region to emerge as a significant market in addition to the traditional Western markets, and become an important potential for Turkey. 

 

AS orders multiply and production increases, the provision and delivery times are ever shorter and many companies work without keeping inventories. Turkey is ideally suited to this new business model with its scalable production capacity and flexible potential.

 

The precalence of niche industries has led to specialization in the sector, which in turn made specialist trade shows even more important. 

 

The industry needs an international fair that represents the entire industry, provides a platform to showcase its strenght, capacity and collections, and enables participants to meet new clients, and will become a commercial platform that brings participants together with professional buyers from Europe and Eurasia. 

 

IFEXPO 2012 will be the right marketing environment to create opportunities out of the industry's short time-to-market and help companies to gain shares in the market.